Video content is now the dominant format for corporate communication, training, marketing and entertainment. When that content needs to reach audiences in different languages, video localisation provides the technical and linguistic means: subtitles, voice-over, dubbing, on-screen text adaptation and audio description, depending on the use case and the production budget.<\/p>\n
Video localisation<\/strong> in Belgium encompasses the full range of multilingual video formats used by Belgian companies and international organisations operating in the country: corporate explainer videos, e-learning modules, product demonstrations, event recordings, marketing campaigns and institutional communications. The three official languages of Belgium (French, Dutch and German) plus English for international audiences create a minimum four-language localisation requirement for content that needs to reach the full Belgian market. BeTranslated handles video localisation through its translation services<\/a>.<\/p>\n To request a quote for your video localisation project, submit your brief online<\/a>.<\/p>\n Subtitling adapts the audio content of a video into text displayed on screen, timed precisely to the speech. It is the most widely used and cost-effective format for corporate video localisation. Professional subtitling follows established conventions for reading speed (characters per second), line breaks, speaker identification and on-screen position. Subtitles that violate these conventions, however accurate linguistically, are difficult to read and reduce comprehension.<\/p>\n For e-learning content, medical training videos and accessibility-critical materials, voice-over or full lip-sync dubbing replaces the spoken content with a professional recording in the target language. Voice-over is faster and more cost-effective; dubbing achieves higher audience engagement but requires precise script adaptation to match mouth movements. Both formats require not only a translation but a careful adaptation for the spoken register and pace of the target language.<\/p>\n 65% of European consumers prefer online content in their own language<\/p> Belgian audiences expect video content in French or Dutch: international-only content systematically underperforms<\/p> CSA Research (2020) found that 65% of consumers prefer to engage with content in their native language, and that content in a foreign language consistently underperforms in conversion, retention and engagement metrics. For Belgian companies, this means that a single English or French video version will fail to engage Dutch-speaking audiences in Flanders. For international companies targeting Belgium, it means that investing in French and Dutch localisation of key video assets delivers measurable commercial returns.<\/p> Source: CSA Research, Can’t Read, Won’t Buy, 2020<\/a><\/p><\/div>\n Video localisation projects are handled by linguists with experience in subtitle formatting, voice-over scriptwriting and the technical requirements of major video platforms. All translators are native speakers of the target language with specialist domain knowledge relevant to the video content. Full profiles on the professional translators<\/a> page. ISO 17100 quality process and GDPR-compliant confidentiality on every project. Rates<\/a> quoted before work begins.<\/p>\n A video series, e-learning module or campaign to localise for Belgium or Europe?<\/p>Why specialist expertise matters<\/h2>\n
Subtitling: the most accessible and cost-effective format<\/h3>\n
Voice-over and dubbing: when reading is not enough<\/h3>\n
What we handle<\/h2>\n
Video content and Belgium’s multilingual viewing landscape<\/h2>\n
How BeTranslated structures this service<\/h2>\n
Experienced localisation specialists with video-specific expertise<\/h3>\n